Cadbury
Bubbly
To launch the new Bubbly packaging we created a digital campaign that would “spark spontaneous moments of joy” and align with the TVC, which showed the airy taste of Bubbly inspiring spontaneous fits of beat-boxing.
Our campaign comprised of three phases; a first-of-its kind mobile campaign page that allowed users to mix and share fresh Bubbly beats using pre-recorded mouth-made sounds from acapella and beatboxing artists.
Advertising
UX
Secondly, we orchestrated a stunt that sparked joy in the most mundane place; a mall lift.
Lastly, we invited users to show us their “bubbly” side, entering into a contest that would see the best musical talent record a track with our beatboxing star. The result? Resounding joy, and the best performing piece of content for 2018 across all of Cadbury.
