Twist, lick, dunk–on paper that’s the way to eat an Oreo, but in reality everyone has their own unique method. To have a little fun on social media we came up with a personality quiz based on how you eat you Oreo. Munch it straight out of the box, no frills? Scrape the filling off with your teeth and throw the biscuit away? These things say something about you, and we wanted to know what it was.

We conceptualized a decision tree with multiple outcomes, illustrated and designed the full journey and partnered with a development company in Seattle to bring it to life.