What type of Oreo person are you?

Twist, lick, dunk! On paper, that's the "correct" way to eat an Oreo. But in reality, everyone has their own unique method, and it turns out those quirky habits reveal more about us than we'd think. To have a little fun on social media, we came up with a personality quiz based on how you eat your Oreo. Straight out of the box, no frills? Scrape the filling off with your teeth and toss the biscuit? Dunk it until it's on the verge of collapse? We wanted to know what these little rituals said about you, so we built a way to find out. We conceptualized a decision tree with multiple playful outcomes, then illustrated and designed the full journey with a fun, bold, and cheeky illustration style that stayed true to Oreo's iconic brand guidelines. Playing with their signature colours, chunky typography, and cookie-forward visual language throughout. We partnered with a development company in Seattle to bring the experience to life, turning a simple snacking habit into a shareable, personality-driven digital experience.