Fresh From the Valley, Straight to the Street

We went about communicating the Zuney farm-to-table ethos with beautiful Zuney Valley imagery and some quirky illustrations (provided to us from the coolest CI designers in town) to wrap our local Zuney Food Truck. The brief was simple in spirit but required real care in execution: take a brand rooted in fresh, honest, valley-grown produce and translate it onto a moving canvas that needed to grab attention on the street just as effectively as it communicated the story behind the food. We paired sweeping shots of the Zuney Valley landscape with playful illustrative details, striking a balance between authenticity and personality. The result is a food truck that doesn't just serve Zuney's menu, it wears the brand's story on its sleeve turning it into a rolling billboard for fresh, local, farm-to-table goodness, wherever it parks.