I was the art director on this DStv Welcome campaign, completed during my time at Aqua Online. The project involved the creation of a series of on-boarding emailers that welcomed new DStv clients to the brand and played an informative and welcome role. I was responsible for creative concept, presentation to client, pre-production, art direction at the photo shoot and over-seeing post-production and roll-out. Each section of the campaign was based on local insights and spoke to a very specific audience segment.